Privacy Policy

1. About this Privacy Policy

This Privacy Policy explains how we use personal information relating to customers, website visitors, account holders and people whose information may be added to a CareTag profile.

By using our website or services, you acknowledge that we will use your information as described in this Privacy Policy.

2. Who we are

CareTags provides NFC-enabled products and associated online services that allow customers to create and manage information linked to a CareTag.

For the purposes of data protection law, the organisation operating CareTags is responsible for deciding how personal information is used in connection with the website, orders, accounts and CareTag services.

If you have any questions about this Privacy Policy or how your personal information is used, please contact us using the contact details on our website.

3. Information we collect

We may collect and use the following types of information:

• Name and contact details, such as email address, phone number and delivery address.
• Account details, such as login information, account preferences and CareTag management information.
• Order and payment information, such as products purchased, transaction status and delivery details.
• CareTag profile information that you choose to add, such as a name, contact details, short notes, or other information you decide to make available.
• Website usage information, such as pages visited, browser type, device information and analytics data.
• Customer support information, such as messages you send to us and details needed to respond to your enquiry.

5. How we use your information

We may use your personal information to:

• Process and fulfil orders.
• Create, manage and secure customer accounts.
• Allow you to create, update and manage CareTag profiles.
• Display information on a public CareTag page where you have chosen to add that information.
• Provide customer support and respond to enquiries.
• Send important service messages, such as order updates, account messages and security notices.
• Improve our website, products, services and customer experience.
• Monitor website performance and understand how people use our website.
• Meet legal, tax, accounting and regulatory obligations.
• Protect our website, services, customers and business from misuse, fraud or security risks.

6. Our lawful basis for using your information

We only use personal information where we have a lawful reason to do so. Depending on the circumstances, this may include:

• Contract: to process your order, provide your account, and deliver the CareTags service.
• Legal obligation: to keep records required for tax, accounting, consumer rights or regulatory purposes.
• Legitimate interests: to operate, improve, secure and manage our business and services.
• Consent: where you have given permission, such as for certain cookies, marketing communications, or optional features.

7. Payments

Payments made through our website may be handled by third-party payment providers. We do not usually store full card details ourselves. Payment providers process payment information in accordance with their own privacy and security terms.

We may receive payment status, transaction references and order confirmation information so that we can process your order.

8. Sharing your information

We may share personal information with trusted third parties where necessary to operate our website and services. This may include:

• Website hosting, technology and system providers.
• Payment processors.
• Delivery and fulfilment providers.
• Email, customer support and communication providers.
• Analytics providers, such as Google Analytics.
• Professional advisers, such as accountants, legal advisers or insurers.
• Authorities, regulators or law enforcement where required by law.

We only share information where there is a valid reason to do so and we expect third parties to handle personal information securely and appropriately.

9. Marketing communications

We may send you marketing emails where you have opted in or where we are otherwise allowed to do so by law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.

We will still send service messages where needed, such as order updates, account information, password reset emails, and important CareTag service notices.

10. Cookies and similar technologies

Our website uses cookies and similar technologies. Cookies are small files placed on your device that help websites work properly, remember information, improve user experience, and understand website usage.

We use the following types of cookies:

Essential cookies

These cookies are required for the website and services to work. They may be used to allow users to log in, keep users signed in, remember account sessions, manage baskets and checkout, support website security, and provide services requested by the user.

Essential cookies cannot usually be switched off because the website or requested service would not work properly without them.

Account and preference cookies

These cookies may help us remember account-related choices, preferences, or information that improves your experience when using the website.

Analytics cookies

We may use analytics tools, such as Google Analytics, to understand how visitors use our website. This may help us understand which pages are visited, how people arrive at the website, how the website performs, and how we can improve the experience.

Analytics cookies are not required for the website to function. Where required, we will ask for your consent before setting analytics cookies. You can manage or withdraw your cookie choices through the cookie banner or cookie settings available on our website.

Managing cookies

You can usually control cookies through your browser settings. Blocking some cookies may affect how the website works, particularly features such as login, account access, baskets and checkout.

11. Google Analytics

We may use Google Analytics to help us understand website traffic and visitor behaviour. Google Analytics may collect information such as device type, browser, approximate location, pages visited, time spent on pages, and how users interact with the website.

We use this information to improve our website, content, products and services. Google may process this information in accordance with its own privacy terms.

12. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

For example, we may keep order records for tax and accounting purposes, account information for as long as your account remains active, and support messages for as long as needed to manage the enquiry and maintain appropriate business records.

Public CareTag profile information may remain available while the CareTag or account is active, unless it is edited, removed, suspended, or deleted.

13. How we protect your information

We use reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no online service can be guaranteed to be completely secure. You are responsible for keeping your login details safe and for choosing carefully what information you add to a public CareTag profile.

14. International transfers

Some of our technology, hosting, analytics, payment, email or support providers may process information outside the UK. Where this happens, we expect appropriate safeguards to be in place to protect personal information in accordance with applicable data protection laws.

15. Your rights

Depending on the circumstances, you may have rights under data protection law, including the right to:

• Access the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete your personal information.
• Ask us to restrict how we use your information.
• Object to certain uses of your information.
• Ask for a copy of your information in a portable format.
• Withdraw consent where we rely on consent.

These rights may be subject to limits or exceptions. To exercise your rights, please contact us using the details on our website.

16. Children and information about others

CareTags may be purchased or managed by adults for children, relatives, people they care for, pets, or other permitted uses.

If you add information about another person, you must make sure you have the right permission, authority or lawful basis to do so. You should take extra care when adding information about children or vulnerable people and only include information that is necessary and appropriate for the intended purpose.

17. Links to other websites

Our website may contain links to other websites. We are not responsible for the privacy practices, content, or security of third-party websites. You should read the privacy information provided by those websites before sharing personal information with them.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be available on this page and will apply from the date shown at the top of the page.

19. Contact us

If you have any questions about this Privacy Policy, how we use personal information, or your data protection rights, please contact us using the contact details provided on our website.